Let’s hit it off with some raw numbers. They will make it immediately obvious why this platform is that big of a deal.
And it’s not just about quantity. In the top one million sites, there are 52,458 sites using WooCommerce (or 5.25%). Considering this is a highly targeted platform, mostly visited by users with buyer’s intent – 5.25% is actually a huge deal!
This is the percentage of websites using WooCommerce as of May 2019. In comparison, WordPress is used by 33.9% of all sites.
A year ago, 3.6% of all websites were using the plugin. As other WooCommerce statistics also suggest, the WordPress plugin is constantly growing.
As you can imagine, the number is constantly changing. There are nearly 70 million downloads at the time of writing (May 2019).
Even though WooCommerce is free, the number is still impressive. For 70 million businesses to decide to trust the plugin – there’s bound to be something to it.
According to statistics from Datanyze, WooCommerce is a clear-cut winner. The second-largest market share goes to Squarespace Online Stores with 16.66%, followed by Shopify with 9.91%.
Further analysis of the information in the Datanyze Universe, reveals that WooCommerce is number one because it currently supports 1,212,790 websites. Squarespace has 716,752, while Shopify falls behind with 426,314.
The platform leads the way as the most popular choice among the top 1 million ecommerce sites. It’s ahead of both Shopify and Magento, with 18% and 13% respectively.
This is an especially good stat for the platform and speaks well of the WooCommerce market share. And it’s even more impressive considering that a lot of these 1 million ecommerce sites, generating the most traffic, have big budgets and probably rely on enterprise solutions. Whereas, WooCommerce and its mother platform WordPress are usually more popular with smaller sites.
Let’s see how this looks in numbers.
In the top 100,000 sites, the leader is Shopify with 21% and WooCommerce is third with 12%. In the top 10,000 sites, Shopify is again at the lead with 23% and WooCommerce shares 4th place with Oracle Commerce with 6%.
WooCommerce is shaping up to be an extremely popular option among smaller businesses. Companies with higher revenue tend to favor Shopify instead.
330 sites that are powered by WooCommerce climb into the top 10 million every day. WordPress is the leader here with 984 daily additions.
WordPress, WooCommerce included, is still the most popular content management system by far – supporting 33% of all websites. That amounts to a WordPress market share of 60.6% among all CMSs. If you think the number couldn’t be more astounding, consider that Joomla, the second most popular CMS is trailing behind with a market share of only 5.1%.
When it comes to WordPress ecommerce plugins, WooCommerce is a clear winner. With more than 3.3 million sites using the subsystem, all competitors lag far behind.
So how many sites use those other WordPress plugins? We’ve already mentioned WooCommerce is used by 4.9% of all websites.
Even Ecwid, which is the second most popular WordPress ecommerce plugin, comes nowhere near WooCommerce. Ecwid supports a total of 122,062 live sites and powers only 0.09% of the top 1 million.
If we do a quick search about WP eCommerce (yet another ecommerce plugin), we’ll see it’s used by less than 0.1% of all sites and only 0.02% of the top 1 million.
In order to get a real sense of how popular this plugin is, we must put it against the competitors.
That’s right, we’re talking about the entire internet.
The second place is for the other big name in ecommerce plugins – Ecwid! With usage distribution of 17%, it lags far behind WooCommerce. Still, it’s gaining speed.
This plugin has experienced a huge rise in popularity recently – almost 100,000 more sites started using it over the past year – but it has a long way to go before it gets even close to the leader.
Magento is one of the biggest ecommerce platforms. As part of the Adobe Company, the platform has integrated all the useful Adobe tools and services – such as Adobe Experience Cloud. Magento handles over $100 billion in gross merchandise volume every year.
However, the platform is not as popular as you might think – that’s what Magento and WooCommerce stats are telling us. The former powers only 890,550 sites, compared to the astonishing 3,317,205 relying on the latter. If we look at the top 1 million sites on the entire internet, the advantage remains – 5.25% of websites are built using WooCommerce and only 1.5% using Magento.
Alright. Still, comparing all websites isn’t fair. After all, shopping sites have a much more specific audience. So who’s the winner among just ecommerce sites? This is where it gets tricky.
Usage distribution stats among the top 1 million ecommerce sites show that a clear winner within the group is WooCommerce, with 22% of that million. Magento is third with only 12%. However, among the top 100,000 sites, Magento is ahead of WooCommerce with 15% to 12% respectively.
Finally, among the top 10,000, Magento is second with 10%, while Woo falls to fourth with a 6% share.
This is it – the big battle. WooCommerce vs Shopify in a showdown for the ecommerce world…
OK, that might be a little too much.
But it is a close call. According to BuiltWith, Shopify is a winner among ecommerce websites with 22% distribution, followed by WooCommerce with 12%.
However, in the top 1 million sites, WooCommerce is the leader with 22% and Shopify is second with 19%. And if we zoom even closer, we’ll see that Shopify regains the leader position by some distance. In the top 100,000, Shopify has 21%, while Woo falls to third with 12%.
Finally, in the top 10,000, the difference is even greater. Shopify is a firm leader with 23%, while WooCommerce only has a 6% share.
All in all, there isn’t one way to look at it. Big enterprises and small businesses definitely have different preferences, though.
Let’s look at what is so special about WooCommerce’s interface. After all, there has to be a reason (or two) for why it is so widely popular.
It’s almost impossible to find out how many themes out there include support and styling for WooCommerce. The е-commerce plugin has become that big in terms of size and influence.
However, we’ve collected the data from some of the more famous theme sites, just to give you an idea of the countless options users have. So, ThemeForest offers 1,267 WooCommerce-ready themes, WordPress Theme Directory currently has 979, and Mojo Themes has 217. Add to that the 14 themes offered on the WooCommerce website, and you get a total of 2477 themes just from these four sources.
Many of the themes offer a different approach to inventory management, so there’s something for everyone.
The theme requires no additional coding and it’s ready to use. But what if you don’t want to pay for a theme?
There are many free options as well. Probably the most popular is Storefront – developed by the guys behind WooCommerce themselves. According to the platforms’ official site, their main free theme has been downloaded 3,205,039 times so far.
CodeCanyon goes even further – it sells 1,583. Granted, there is certainly a lot of overlap between the two. Still, there’s a hidden implication here that says a lot about the state of the platform.
Namely – that third parties are finding it profitable to develop plugins for WooCommerce.
The ecommerce platform has crossed a crucial threshold, where now other companies and developers are actively supporting its development.
The plugin allows you to easily sell any Amazon product as an affiliate. This is an enticing opportunity, considering the wide range of products Amazon offers (to put it mildly).
There are also many free plugins that are ready to use. On the WooCommerce site, the top 3 are Google Ads for WooCommerce, WooCommerce Bookings, and WooCommerse Membership.
They have made 31,153 commits to date. Also, there are 158 dedicated branches and 348 releases.
That’s the beauty of open-source platforms – there’s always someone ready to help you out.
Among others, they include 3 versions of Chinese (Mandarin, simplified and traditional versions for Hong Kong and Taiwan), 3 versions of Portuguese (from Angola, Brazil, and Portugal), 5 versions of Spanish (from Chile, Costa Rica, Mexico, Venezuela, and Spain) and also Basque and Catalan.
In addition, WooCommerce is integrated with 140 region-specific gateways, including choices like Stripe, PayPal, Square, AmazonPay, ApplePay, and GooglePay.
The platform is constantly changing and evolving. Let’s have a look at some of the most important numbers!
According to WordPress’ WooCommerce reports page, it happened on April 17, 2019, and is the peak in a long-running trend of growth. In addition, the peak in active installations growth was on February 24, 2019, at 0.9%.
WooCommerce Subscriptions are one of the most popular extensions for the platform. It allows you to offer subscription-based products on your online store, which helps you capture recurring revenue. And with so many payment options, there’s something suitable for everyone.
The WooCommerce Smart Coupons plugin allows you to manage everything around coupons, credits, and gift certificates, which is an essential part of the marketing strategy for every business owner.
WooCommerce is constantly striving to provide flexible and easy ways for users to sell their products. Options like subscription-based products and offering discounts, as well as many others.
Being able to analyze what’s happening on your ecommerce site gives you invaluable insights. That’s why there are a number of plugins to help you with that.
For example, Advanced WooCommerce Reporting has more than 3,500 sales on CodeCanyon. With so many plugins to choose from, it should be fairly easy to find one that fits your style.
In addition, WooCommerce revenue from the extensions for the platform is growing. Sales of additional plugins generated more than $30 million last year.
With the constantly growing number of ecommerce sites using WooCommerce, and with its increasing market share, the platform is definitely here to stay.
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